SuperMedia, Inc. (SPMD) New Ad Campaign ‘Reinvents the Wheel’
7/23/2012 1:38:46 PM
SuperMedia recently introduced “The Wheel,” a new advertising campaign highlighting the award-winning Superpages Mobile App. The company’s new multichannel campaign has been created in conjunction with TM Advertising, SuperMedia’s Dallas-based advertising agency.
A recipient of the 2012 Appy Award for Best Marketing and Advertising, the Superpages Mobile App has an innovative animated wheel feature, allowing users to quickly and easily find up-to-date local information for restaurants, retailers, services, and various other subcategories by simply spinning the wheel. The free app also includes voice-activated search, intelligent auto-fill, and a 3-D augmented reality viewer. The focus of the new campaign is driving downloads and increasing awareness and usage of the Superpages app, with a goal of becoming the preferred mobile local search tool.
There are many “spokes” of the campaign, but the television component focuses on the evolution of the wheel throughout history, spotlighting how the Superpages mobile app has evolved local search to allow users to find local businesses much more easily and quickly; the wheel can not only take you to places, but it can now find them for you, too.
In developing the new campaign, the company kept returning to the concept of the unique wheel device featured in the Superpages app, which is quite addicting, according to information from TM Advertising. The company decided the wheel was the perfect advertising mnemonic.
Creative formats for the campaign include a 30-second video for television, Web, and mobile media; 30- and 60-second radio spots; print ads; stadium signage, and digital promotions.
SuperMedia is engaged in promoting the growth of small and medium-sized businesses through effective local marketing solutions across print, online, mobile, and social media. The company’s solutions include the award-winning SuperGuarantee program; Superpages directories published for Verizon, FairPoint and Frontier; Superpages.com; EveryCarListed.com; Superpages for mobile and Superpages direct mail products.
For more information, visit the company’s Web site at www.supermedia.com
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